The study used the “Big Five” theory to determine the participants’ personalities. (For those of you wondering, the “Big Five” is based on five distinct characteristics: openness to experience, conscientiousness, extraversion, agreeableness, and neuroticism.) The researchers then analyzed if participants’ spending habits matched up with their personalities.
What they discovered may surprise you: The study found that spending money can, in fact, increase your happiness — if it’s spent in a way that jibes with your personality. In other words, consider who you are when you make a purchase, and that could make all the difference.
Table of Contents
1. Resist the Urge to Conform
2. Giving Is Spending, Too
3. Pause Before You Purchase
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