PERSUASION TIP
1. When you identify as part of a group, your opinions tend to bias toward the group consensus.
2. Humans are hardwired to reciprocate favors. If you want someone's cooperation in the future, do something for that person today.
3. Persuasion is effective even when the subject recognized the technique. Everyone knows that stores list prices at $9.99 because $10.00 sounds like too much. It still works.
4. The things that you think about the most will irrationally rise in importance in your mind.
5. An intentional "error" in the details of your message will attract criticism. The attention will make your message rise in importance - at least in people's minds - simply because everyone is talking about.
6. If you are not a Master Persuader running for president, find the sweet spot between apologizing too much, which signals a lack of confidence, and never apologizing for anything, which makes you look like a sociopath. 7. It is easy to fit completely different explanations to the observed facts. Don't trust any interpretation of reality that isn't able to predict.
8. People are more influenced by the direction of things than the current state of things.
9. Display confidence (either real or faked) to improve your persuasiveness. You have to believe yourself, or at least appear as if you do, in order to get anyone else to believe.
10. Persuasion is strongest when the messenger is credible.
11. Guess what people are thinking - at the very moment they think it - and call it out. If you are right, the subject bonds to you for being like-minded.
12. If you want the audience to embrace your content, leave out any detail that is both unimportant and would give people a reason to think. That's not me. Design into your content enough blank spaces so people can fill them in with whatever makes them happiest.
13. Use the high-ground manuevuer to frame yourself as the wise adult in the room. It forces others to join you or be framed as the small thinkers.
14. When you attack a person's belief, the person under attack is more likely to harden his belief than to abandon it, even if your argument is airtight.
15. Studies say humans more easily get addicted to unpredictable rewards than they do predictable rewards.
16.It is easier to persuade a person who believes you are persuasive.
17. People prefer certainty over uncertainty, even when the certainty is wrong.
18. Visual persuasion is more powerful than nonvisual persuasion, all else being equal. And the difference is large.
19. In the context of persuasion, you don't need a physical picture if you can make someone imagine the scene.
20. People are more persuaded by contrast than by facts or reason. Choose your contrasts wisely.
21. When you associate any two ideas or images, people's emotional reaction to them will start to merge over time.
22. People automatically get used to minor annoyances over time.
23. What you say is important, but it is never as important as what people think you are thinking.
24. If you can frame your preferred strategy as two ways to win and no way to lose, almost no one will disagree with your suggested path because it is a natural high-ground maneuver.
25. If you are selling, ask your potential customer to buy. Direct requests are persuasive.
26. Repetition is persuasion. Also, repetition is persuasion. And have I mentioned that repetition is persuasion?
27. Match the speaking style of your audience. Once they see you as one of their own, it will be easier to lead them.
28. Simple explanations look more credible than complicated ones.
29. Simplicity makes your ideas easy to understand, easy to remember, and easy to spread. You can be persuasive only when you are also memorable.
30. "Strategic ambiguity" refers to a deliberate choice of words that allows people to read into your message whatever they want to har. Or to put another way, the message intentionally leaves out any part that would be objectionable to anyone. People fill in the gaps with their imagination, and their imagination can be more persuasive than anything you say.
31. If you are trying to get a decision from someone who is on the fence but leaning in your direction, try a "fake because" to give them "permission" to agree with you. The reason you offer doesn't need to be a good one. Any "fake because" will work when people are looking for a reason to move your way.
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The persuasion Reading list:
books that help you stop believing:
https://www.goodreads.com/book/show/662282.An_Encyclopedia_of_Claims_Frauds_and_Hoaxes_of_the_Occult_and_Supernatural?from_search=true
https://www.goodreads.com/book/show/15812224-they-got-it-wrong?ac=1&from_search=true
the moist robot hypothesis
humans are biological machines, subject to cause and effect. free will is an illusion and humans can be programmed once you understand our user interface.
Humans are mindless robots by showing you how we are influenced by design, habit, emotion, food and words.
The Design of Everyday Things
https://www.goodreads.com/book/show/840.The_Design_of_Everyday_Things?ac=1&from_search=true
What Every Body is Saying: An Ex-FBI Agent's Guide to Speed-Reading People
https://www.goodreads.com/book/show/1173576.What_Every_Body_is_Saying?ac=1&from_search=true
The Power of Habit: Why We Do What We Do in Life and Business
https://www.goodreads.com/book/show/12609433-the-power-of-habit?ac=1&from_search=true
Influence: The Psychology of Persuasion
https://www.goodreads.com/book/show/28815.Influence?ac=1&from_search=true
Pre-Suasion: A Revolutionary Way to Influence and Persuade https://www.goodreads.com/book/show/11468377-thinking-fast-and-slow?ac=1&from_search=true
Thinking, Fast and Slow
Salt Sugar Fat: How the Food Giants Hooked Us
https://www.goodreads.com/book/show/15797397-salt-sugar-fat?ac=1&from_search=true
How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life
https://www.goodreads.com/book/show/17859574-how-to-fail-at-almost-everything-and-still-win-big?ac=1&from_search=true
Free Will
https://www.goodreads.com/book/show/13259270-free-will?ac=1&from_search=true
Predictably Irrational: The Hidden Forces That Shape Our Decisions
https://www.goodreads.com/book/show/900892.A_Random_Walk_Down_Wall_Street?ac=1&from_search=true
The Black Swan: The Impact of the Highly Improbable
https://www.goodreads.com/book/show/242472.The_Black_Swan?ac=1&from_search=true
Active Persuasion:
Impossible to Ignore: Creating Memorable Content to Influence Decisions
https://www.goodreads.com/book/show/27289556-impossible-to-ignore?ac=1&from_search=true
Win Your Case: How to Present, Persuade, and Prevail--Every Place, Every Time
https://www.goodreads.com/book/show/911572.Win_Your_Case?ac=1&from_search=true
Awaken the Giant Within: How to Take Immediate Control of Your Mental, Emotional, Physical and Financial Destiny!
https://www.goodreads.com/book/show/180116.Awaken_the_Giant_Within?ac=1&from_search=true
How to Win Friends and Influence People
https://www.goodreads.com/book/show/4865.How_to_Win_Friends_and_Influence_People?ac=1&from_search=true
How to Write a Good Advertisement: A Short Course in Copywriting
https://www.goodreads.com/book/show/190543.How_to_Write_a_Good_Advertisement?ac=1&from_search=true
The Secret of Selling Anything
Hypnosis and Accelerated Learning
https://www.goodreads.com/book/show/25315036-hypnosis-and-accelerated-learning?ac=1&from_search=true
The One Sentence Persuasion Course - 27 Words to Make the World Do Your Bidding
https://www.goodreads.com/book/show/18938967-the-one-sentence-persuasion-course---27-words-to-make-the-world-do-your?ac=1&from_search=true
Reframing: Neurolinguistic Programming and the Transformation of Meaning
https://www.goodreads.com/book/show/964155.Reframing
Speak Ericksonian: Mastering the Hypnotic Methods of Milton Erickson
https://www.goodreads.com/book/show/23172934-speak-ericksonian?ac=1&from_search=true
*****
Checklist you can use to seee how well you set the table for your own future persuasion. Make sure you
- dress for the part
- improve your physical appearance via diet, exercises, hair care, etc.
- Broadcast your cedentials in a way that appears natural and not braggy.
- Brand yourself as a winner.
- meet in the most impressive space you can control.
- set expectations ahead of time.
- Pre-suade with thoughts and images that will bias people toward a frame of mind that is compatible with your upcoming persuation.
- Bring high energy.
*****
Business writing is about clarity and persuasion. The main technique is keeping thngs simple. Simple writing is persuasive. A good argument in five sentences will sway more people than a brilliant argument in a hundred sentences. Don't fight it.
Simple means getting rid of extra words. Don't write "He was very happy" when you can write "he was happy." You think the world "very" adds something. It doesn't. Prune your sentences.
Humor writing is a lot like business writing. It needs to be simple. The main difference is in the choice of words. For humor, don't say "drink" when you can say "swill.:
Your first sentence needs to grab the reader. Go back and read my first sentence in this post. I rewrote it a dozen times. It makes you curious. That's the key.
Write short sentences. Avoid putting multiple thoughts in one sentence. REaders aren't as smart as you'd think.
Learn how brains organize ideas. Readers comprehend "the boy hit the ball" quicker than "the ball was hit by the boy." both sentences mean the same thing, but it's easier to image the actor before the action. All brains work that wya.
That's it. You just learned 80% of the rules of good writing. You're welcome.
(2017/12/17)
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